During which interactions may you provide and we may collect
your data? |
What personal data may we receive from you directly or
resulting from your interaction with us? |
How and why we may use your data? |
What is the legal basis for using your personal data? |
Account Creation and
management
Information collected during the creation of
an account on L’Oréal websites/apps, through a social media login, or in
store.
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Depending on how much you are interacting with us, those
data may include:
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name and surname;
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gender;
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email address;
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address;
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phone number;
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photo;
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birthday or age range;
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ID, username, and password;
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personal description or preferences;
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order details; and
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social media profile (where you use social login
or share this personal data with us).
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To:
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manage your orders;
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manage any competitions, promotions, surveys or
lucky draws you choose to enter;
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respond to your questions and otherwise interact
with you ;
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offer you a loyalty program;
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allow you to manage your preferences;
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offer personalized services based on your beauty
characteristics;
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monitor and improve our websites/apps ;
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run analytics or collect statistics; and
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secure our websites/apps and protect you and us
against fraud;
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Legitimate Interest To
ensure our websites/apps remain secure, to protect them against
fraud, and to help us better understand your needs and expectations
and therefore improve our services, products and brands.
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Newsletter and commercial communications
subscription
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Depending on how much you are interacting with us, those
data may include:
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To :
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Legitimate Interest to
tailor our marketing communications, understand their effectiveness,
and ensure you receive the most relevant experience; and to help us
better understand your needs and expectations and therefore improve
our services, products and brands.
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Purchases and order
management
Information collected during the purchase
process made on L’Oréal website/apps/social pages or in store
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Depending on how much you are interacting with us, those
data may include:
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name and surname;
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email address;
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address (delivery and invoicing);
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phone number;
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personal description or preferences;
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social media profile (where you use social login
or share this personal data with us);
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transaction information including purchased
products and store location;
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payment and information; or
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purchase history
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To :
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contact you to finalize your order where you
have saved your shopping cart or placed products in your cart
without completing the checkout process;
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inform you when a product you wanted to purchase
is available;
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process and follow your order including
delivering the product to the address you indicated;
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manage the payment of your order. To be noted,
payment information (credit card number / Paypal, Alipay or WeChat
Pay information / bank account details) are not collected by us but
directly by payment service providers;
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manage any contact you have with us regarding
your order;
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secure the transactions against fraud. To be
noted, we use a third party provider’s solution to detect fraud and
ensure the payment is complete and made by you or someone authorized
by you;
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enrich your profile if you place a purchase
using your account information;
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measure satisfaction;
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manage any dispute relating to a purchase; and
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for statistics purposes.
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Online browsing
Information
collected by cookies or similar technologies (“Cookies”*) as part of your
browsing on L’Oréal website / apps and/or on third-party website / apps.For
information on specific Cookies placed through a given website/app, please
consult the relevant cookie table.
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Depending on how much you are interacting with us, those
data may include:
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data related to your use of our websites/apps:
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where you came from;
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login details;
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pages you looked at;
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videos you watched;
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ads you click on or tap;
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products you search for;
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your location;
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duration of your visit; and
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products you selected to create your basket.
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We use Cookies, where relevant, with other personal data
you have already shared with us (such as previous purchases, or whether
you’re signed up to our email newsletters) or the following purposes:
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to allow proper functioning of our website/apps:
- proper display of the content;
- creation and remembering of a cart;
- creation and remembering of your login;
- interface personalisation such as language;
- parameters attached to your device including
your screen resolution, etc; and
- improvement of our websites/apps, for
example, by testing new ideas;
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to ensure the website/app is secure and safe and
protect you against fraud or misuse of our websites or services, for
example through performing troubleshooting;
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to run statistics:
- to avoid visitors being recorded twice;
- to know users’ reaction to our advertising
campaigns;
- to improve our offers; and
- to know how you discovered our websites /
apps.
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Legitimate interest:
To
ensure we are providing you with websites / apps, advertising and
communications that are working properly and are continually
improving for cookies that are (i) essential for the functioning of
our websites / apps, (ii) used to keep our websites/apps safe and
secure.
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to deliver online behavioural advertising:
- to show you online advertisements for
products which may be of interest to you, based on your previous
behaviour; and
- to show you ads and content on social media
platforms.
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to tailor our services for you:
- to send you recommendations, marketing, or
content based on your profile and interests;
- to display our websites/apps in a tailored
way like remembering your cart or login, your language, the
user-interface customization cookies (i.e. the parameters
attached to your device including your screen resolution, font
preference, etc); and
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to allow sharing of our content on social media
(sharing buttons intended to display the site).
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Promotional operations
Information
collected during a game, contests, promotional offer, sample requests,
surveys.
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Depending on how much you are interacting with us, those
data may include:
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name and surname;
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email address;
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phone number;
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birth date;
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gender;
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address;
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personal description or preferences;
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social media profile (where you use social login
or share this personal data with us); and
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other information you have shared with us about
yourself (e.g. via your “My Account” page, by contacting us, or by
providing your own content such as photos or a review, or a question
via the chat function available on some websites/apps, or by
participating in a contest, game, survey).
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to complete tasks that you have asked us to, for
example to manage your participation in contests, games and surveys,
including to take into account your feedback and suggestions;
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User Generated Content
Information
collected when you submitted some content on one of our social platforms or
accepted the re-use of content you posted on social media platforms by us.
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Depending on how much you are interacting with us, those
data may include:
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name and surname or alias;
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email address;
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photo;
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personal description or preferences;
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social media profile (where you use social login
or share this personal data with us); and
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other information you have shared with us about
yourself (e.g. via your “My Account” page, by contacting us, or by
providing your own content such as photos or a review, or a question
via the chat function available on some websites/apps).
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Use of Apps and
devices
Information collected as part of your use of our
Apps and/or devices.
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Depending on how much you are interacting with us, those
data may include:
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To
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provide you with the service requested (for
example, virtually test our products, purchase our products through
the App or on related e-com websites; advice and notifications
regarding your sun exposure, your hair routine);
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analyse your welfare characteristics and
recommend the appropriate products (including bespoke products) and
routines;
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provide you product & routine
recommendations;
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Enquiries
Information collected
when you ask questions (e.g. through our consumer care) relating to our
brands, our products and their use.
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Depending on how much you are interacting with us, those
data may include:
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Sponsorship
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Depending on how much you are interacting with us, those
data may include:
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name and surname;
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phone number; and
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email address.
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